Cuisinart Outdoors
Since 1971, Cuisinart has been helping elevate the art of cooking at home, allowing amateur chefs in kitchens everywhere to savor the good life with family and friends. When the brand was ready to launch their new outdoor products, they came to us to help expand their current brand – outside. Our goal was to promote these artfully designed, easy to use outdoor cooking and heating appliances.
3-In-1 Pizza Oven Plus
As an early-career Junior Art Director, I art directed a launch spot for the Cuisinart 3-in-1 Pizza Oven Plus, highlighting its functionality as a pizza oven, griddle, and grill. To demonstrate this versatility through a singular lens, I developed a Power of the Circle visual concept—showcasing a diverse range of circular foods to prove that one appliance (and one shape) can do it all.
Launched: Fall 2021
The following year, we came up with a campaign called Don’t let the fun burn out, to promote Cuisinart’s new outdoor heating products. The creative focused on extending the outdoor season—from casual hangouts to formal dinner parties.
Despite a tight budget, we executed an ambitious one-day shoot, producing seven distinct spots. I took a hands-on approach to the entire production, overseeing art direction, wardrobe, and set design—even sneaking a "Shannon Lindsey" Easter egg onto a prop book cover.
Launched: Fall 2022
Outdoor Heaters
Here are some additional spots we turned into Tiktoks!
Agency: FINN Partners
AD - Shannon Neff | CW - Lindsey Rosenblatt | ECD - Chris Edwards
Editor – Jordan Mudd | Director - Ben Consoli (Outdoor Heating)