Dedham Savings
Here for the journey.
Dedham Savings is a community bank located in Massachusetts. They needed help winning over younger bankers, the app-loving digital natives, who still value really great customer service. Without alienating a broad range of customers and while staying true to the core of who they are, we gave their brand a fresh new look and feel and even dabbled in channels where community banks don’t usually dabble.
Awards:
2021 & 2022 New England Financial Marketing Association (NEFMA): Excellence in Digital Banking
2024 Internet Advertising Competition (IAC): Best Bank Social Media Campaign
TikTok
Capturing the Gen-Z bankers.
Connected TV
Meeting our audience where they are.
Paid Social
Keeping things real.
Relating to our traditional banking audience.
OOH
Reaching our “Southie” specific audience in this train station.
Radio
Reaching our audience where they are.
Agency: FINN Partners
AD - Shannon Neff | CW - Lindsey | ECD - Chris Edwards
Producer - Dan Shapiro | Editor - Jordan Mudd
Director (CTV Spots) - Ben Consoli