KEEP THE BEAT

When pregnant women are diagnosed with gestational diabetes or preeclampsia, they aren’t always told that these health concerns can linger after birth — and that it can double their risk of heart disease. 

To spread the word, we worked with two passionate OB/GYN doctors at Columbia University to create a local PSA campaign in Washington Heights (AKA “NY’s Little Dominican”) inspired by Latino culture — specifically music. Our goal? Get women into the rhythm of getting annual heart check-ups.

Launched: May 2023 - September 2023

Anthem Award Silver Health Brand Campaign Community Engagement Category