Portland Book Fest

I led a brand refresh for the Portland Book Festival, hosted by the nonprofit Literary Arts. The visual identity draws direct inspiration from the "Rainy City," incorporating bespoke raindrop motifs to anchor the festival in its Pacific Northwest roots. I modernized the brand by pairing their legacy primary red with a fresh, expanded palette—extending the new look across a cohesive suite of logo updates, social templates, bookmarks, and festival tote bags.