St. Elmo, Colorado
A Ghosted Town.
Strategy: Create a travel campaign for a destination that lacks recognition.
Insight: There are thousands of ghost towns in the United States. Stuck in time, these deserted places offer visitors a glimpse into life in the Wild West. However, they aren’t exactly the most popular tourist destinations.
Idea: Let’s compare the town’s desertion to modern-day “ghosting”
OUT OF HOME
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OUT OF HOME •
DIGITAL DISPLAY
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DIGITAL DISPLAY •
HINGE
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SOCIAL
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HINGE • SOCIAL •
LANDING PAGE
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LANDING PAGE •
MERCH
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MERCH •
Boston University Student Project
AD - Shannon Neff | CW - Vanya Kohlweg